“Chic on the bridge”, that is the name of the new campaign spring-summer 2013 Louis Vuitton for soul, a bag that needs no introduction, since it has become, by its own merits, in a timeless.
Created in 1934 by Gaston Vuitton, this bag is has been declining with the passage of time in different materials, colours and sizes, without ever losing its aura. The firm has returned to put in scene this piece through a new cult advertising signed by Steven Klein.
The images reflect the size and the mood of four great and dynamic women who step on strong world without spreading or an only moment of your soul bag. The models are Daria Strokous, Iris Strubegger, Karlie Kloss, Jac Jagaciak.
The campaign consists of three Visual performed in Paris, New York and Shanghai. And, as the name of the campaign lets guess, all have been captured in famous bridges.
We recognize the Brooklyn Bridge New York, the Paris Carroussel du Pont (if you look you will see the Museum of the Louvre just behind), and the Waibaidu Bridge in Shanghai.
The colors presented in this campaign soul bags have not been chosen randomly, but that they are loaded with symbolism. In the photo, United States, chosen colour has been yellow depicting the famous Manhattan taxi.
In Paris, the blue makes reference to color national and, finally, soul bags become of a Red lacquered in a clear reference to Chinese culture. What color you like most? Do with what culture you identify better? Do you compraríais them I in all colors?